PANERAI STORE LAUNCH

A new store launch in Melbourne for Italian luxury watch manufacturer, Panerai attracted the likes of Megan Gale and other elite VIPs, brand ambassadors, influencers and members of the Panerai Singapore Head Office. For such a premium brand there was only one way to do the store launch – across an impressive two-part event. They first welcomed guests to their luxurious new store in Melbourne’s fashion capital, Chadstone Shopping Centre, and then escorted all guests to St Kilda’s renowned Italian restaurant, Cafe Di Stasio where Panerai’s new watches were available on showcase to guests as a world first.

The brief was to create a 30 second highlight reel and an 8 second hype reel for social media use.