BONDI SANDS TECHNOCOLOUR LAUNCH

Working with the amazingly talented Amy Vaughan Creative, we captured the epic launch of Bondi Sands’ new revolutionary new product line, Technocolour. The global launch took place across three iconic cities – LA, London and Melbourne; and there was no better place for the Melbourne  launch to take place but the iconic and world’s largest digital art gallery, The Lume Melbourne.  In the words of Creative Director Amy Vaughan, “The technocolour reveal moment was conceptualised and created to be like a scene out of The Wizard of Oz, where the world transforms from black and white to colour for the very first time.” Our brief was to create a highlights video that captured the creative vision of the launch.